According to this news story, California will soon unveil a $600,000 ad campaign to fight back at Nevada’s attempt to lure California businesses. California, according to the new ads, is, “…the place where the smartest companies are located.”
While this may be true—after all, Silicon Valley is in California—it’s going to be a hard sell. Costs in California compared to neighboring states are noticably higher. Whether California can battle back remains to be seen.