I enjoy college football. Today, my school won a thrilling game in overtime.
Way back when, there were only a few college bowl games. And their names were simple: Rose, Sugar, Cotton, and Orange. The second tier games also had simple names: Blue-Bonnet, Fiesta, Peach, and Gator. Now, we’re treated to the [name your favorite sponsor]’s bowl. Well, TaxSlayer.com will now be the official sponsor of the Gator Bowl for the next three years.
TaxSlayer.com is what you’d expect from the name: income tax software. A partnership between a tax firm and a college bowl makes some sense; after all, income tax season follows the new year.
So on January 2nd, you and I will enjoy the TaxSlayer.com Gator Bowl in Jacksonville.